We recommend Google Analytics, an analytics tool which provides invaluable data for all your digital marketing channels. An Analytics tool provides real-time data and helps uncover trends related to keyword performance, traffic sources, site performance metrics, marketing campaigns, ad performance, website content, etc. Every website should incorporate some level of analytics to help measure the effectiveness of their online presence.
Kozak Marketing provides both professional guidance and full management of Analytics setup/monitoring. Contact Kozak for more info.