Comparison Shopping Engines (CSE) connect online shoppers to thousands of products in side-by-side online retailer environment, which allows the shopper to compare prices, shipping costs, and reviews. Any business that sells products online should consider comparison shopping engines to market their products. Some of the more popular engines include: Google Shopping, Amazon Product Ads, Nextag, PriceGrabber, Shopping.com, Pronto, Shopzilla and Bing Shopping. Majority of CSE’s require a data feed, which contains all the product info needed for each shopping engine (attributes vary by engine, but most of the required data is similar). These engines work similar to the Paid Search pricing model with advertisers only paying when a shopper clicks on their product listing.
Kozak Marketing offers professional guidance for Shopping Feed development & management. Contact Kozak for more info.