Social Media plays a major role in how we communicate, maintain relationships, and locate information online. With the rapid proliferation of mobile devices and wifi availability, consumers are now connected to their favorite social networks at any moment. Facebook, Twitter, LinkedIn, Snapchat, Instagram, Pinterest, Google+, Tumblr, and YouTube are some of the more popular social networks. Beyond the top networks, there are many interest-based networks, such as Vine, Periscope, Kik and Tinder.
Social Media provides an excellent opportunity to interact with your customers and prospects to gain valuable insight into customer opinion and behavior. Businesses can promote products and services and build customer loyalty and trust in a more “personal way” by engaging users via social media. Featuring a product or service on social media is one of the fastest ways to generate attention and build buzz across your target audience. More and more business are targeting their core audiences across Facebook and Instagram using Facebook Ads.
Many consumers now prefer sharing messages & interactions with chat apps (Facebook Messenger, WhatsApp, Skype) over traditional email services (gmail, hotmail, yahoo, etc) – this shift has provided a huge opportunity to communicate with your target audience via Messenger Marketing.
In addition, social media influences search engine rankings, so actively maintaining a presence for your business on the top social networks may help improve your exposure on the search engines.
Social Media – Benefits
- Effective channel to conduct market research/gather data – consumers actively share info & express opinions on products/services.
- Build a stronger brand awareness across rapidly growing social media landscape.
- Easy to engage and interact with target demographic in an informal atmosphere.
- Increase customer satisfaction and retention levels by listening to customer and responding in a timely manner.
Kozak Marketing offers professional guidance for Social Media Strategy development & management.