According to a recent survey conducted by ConstantContact, half of small businesses never update their online local listings. 70% of SMB’s don’t have time or resources to manage these listings effectively. It is estimated that close to 50% of all incorrect listings are likely never corrected. Less than 25% of the SMB’s surveyed have a good idea of how local listings benefit their business. Interesting statistics given that 85% of these businesses understand that it’s important to be found on local search engines, local search apps, and local directories.
It is becoming vital to maintain accurate local listings as consumers search habits continue to evolve. Incorrect local listings are missed opportunities for customers to locate your business online. Google has recently stated that around 20% of desktop searches and 40 – 50% of mobile searches are related to location and local business information. Local business listings have been incorporated into many search engine results pages (SERP’s), and with the rapid adoption of smartphones and tablets, search volume for local information will continue to grow. If you haven’t reviewed the state of your local listings, now is an ideal time to perform this exercise. Kozak Marketing offers professional guidance for local search listing setup, creation and management. Feel free to contact us with any questions.